General snus

With recipes over 150 years old, General, made by Swedish Match, may be the Swedish snus triggering the most emotions. 

When entrepreneur Johan A Boman developed the recipe, it was based on a combination of over twenty different types of tobacco, coupled with bergamot oil. This has given General its peculiar, strong and peppery taste with hints of citrus ever since. 

General snus is available as loose and portion snus in a whole variety of tastes and can proudly call itself the most popular snus brand in Sweden. 

It’s no wonder if Johan A Boman knew how successful his recipe would become when he started selling portions in bowls from his kitchen in Gothenburg after four years of development.