Probe snus

In 1994, Swedish Match introduced the new snus brand Probe, using bourbon whiskey for a new, exciting taste. The Swedish snus, initially available in portion form only, enjoyed mixed reviews at first, but managed to secure a place on the Swedish snus market. A loose snus version was launched in 2001.

In addition to the whiskey taste, there is also a hint of smokiness coupled with a touch of licorice in Probe snus.