Röda Lacket snus

Röda Lacket is one the oldest snus brands, having been introduced as early as in 1850 by Petter Swartz from Norrköping. The new taste and feel quickly grew popular throughout the entire country, but it took slightly more than a century for Röda Lacket to achieve its major sales boost, during the youth revolt in 1968, most likely thanks to being red.

Despite Röda Lacket being one of the oldest Swedish snus brands, it can stand change well – in 2006, Swedish Match introduced the ”new” Röda Lacket. The classic taste had been enhanced and coupled with a powerful new design. This change was considered a normal and commonly accepted development, well in line with the cocky and rebellious features of Röda Lacket.

Röda Lacket offers a surprising combination of mild, fresh flavors. It is slightly moist, with hints of licorice, and features a characteristic, easily pinched consistency.