Tre Ankare snus

Tre Ankare was launched by Swedish Match in 1977. The product was initially received very skeptically, as the snus came prepackaged in small bags – this being the first portion snus offered in Sweden.

The traditional Swedish snus consumer – who didn’t care much for this novelty at first – grew to accept the new Swedish portion snus rather quickly, as the portion snus was easy to handle while not leaving any snus on the fingers.

Tre Ankare has a rich and somewhat earthy taste, with streaks of dried herbs and citrus, a peppery aroma, and a very strong tobacco flavor. The blend of sweet of salty in Tre Ankare is a very good combination.

In 1986, Swedish Match introduced a White Mini version of Tre Ankare, in order to meet customer demands.