1. Minimal Information Needed - A Simple Sign-Up

To make things easy and quick, minimal information is required to make an account with us. All there is to do is click on the login symbol at the top of the Snusdirect website and enter the information below.

• First and Last Name
• Email Address
• Age for verification - you must be 18 years or older
• Password

This account doesn’t cost money, so card details aren’t needed and no address is required either, making this a seamless process.

2. Exclusive Offers and Discounts

Nicotine pouches are always better when cheaper, and Snusdirect has many offers on selected products. Those with an account are notified when certain product offers are available, so customers never miss them. To make things even cheaper, buy a roll of nicotine pouches instead of a can and receive further price reductions by buying in bulk.

3. Stay in the Loop With Blog Releases

The Snusdirect blog is something we spend a lot of time on as we don’t only want to sell nicotine pouches and snus, but educate about them too. Here, vast amounts of information are stored covering many topics, from flavors to specific brands, and comparing a range of products. Our blog is split into categories including:

• Expert Reviews
• Guides
• Snus News
• Brands & Products
• Science & Research
• Comparisons
• Flavors

As you can see, there are plenty of categories and variations within each. Our team of experts creates this plethora of information so specific questions regarding snus and nicotine pouches can be answered. For those with a Snusdirect account, an email is sent to notify them when a new blog post is released, keeping them up to-date and informed.

4. Get Notified When New Products Are Released

Different snus and nicotine pouches are constantly being released each quarter and keeping up with all the new releases can be rather difficult. However, those with a Snusdirect account receive a notification whenever a new product is released, keeping them up to date with the advancements and additions to the market.

5. Fast and Convenient Checkouts

When placing an order on Snusdirect, if logged into an account, the delivery and payment details are saved, making the next order far more convenient and faster than it already was. Having an account with us makes the shopping experience far more enjoyable.

Moreover, a reorder button is also available for those who want the same product they bought from us before, making the shopping experience effortless.

6. Receive Personalized Discount Codes

Personalized discount codes aren’t available freely on the website, they are only sent directly. So those who unsubscribe from our mailing list won’t receive these discounts. In turn, stay subscribed once you’ve made a Snusdirect account. There are further discounted products on the Special Offers page on our website if the budget for snus and nicotine pouches is a little tight.

7. Get the Chance to Earn Reward Points

Those with an account at Snusdirect receive points with every purchase and when a certain number of points are collected, the option to receive a gift from us is available as a thank-you for your custom. Two milestones earn gifts:

1. 50 points - a can of snus, nicotine pouches, or sweets
2. 100 points - a whole roll of snus or nicotine pouches can be selected

In terms of receiving points, a can of snus or nicotine pouches gives 1 point, and buying a roll gets 10. Follow the link for more information on the Snusdirect rewards. Remember, don’t forget to log in as points can’t be added retrospectively!

Be Part of One of the Leading Snus and Nicotine Pouch E-Stores

Above are the reasons why many should consider registering an account with Snusdirect. Not just to earn discounts and loyalty points, but to learn about many aspects of the products purchased from us. Moreover, it can be canceled whenever you wish, there’s no sign-up fee, and you can unregister from emails at any time - there’s nothing to lose.

Below, we’ve compiled the best snus pouches 2024.

Best Snus Pouches 2024

The picks below are some of the best snus brands on the market right now, with a mixture of older and newer products.

1. General Mint White

General is the most popular snus brand we stock on Snusdirect, so it’s unsurprising that General Mint White tops the list.

While General originally gained renown for its tobacco flavor, General Mint White is now one of the brand’s most popular options. It boasts a sweet yet potent peppermint flavor alongside classic tobacco notes, and provides a moderate nicotine strength of 8 mg per portion.

The popularity of General Mint White is partly down to the brand’s status as one of the most established on the market. General was first launched back in 1866, and its use of 22 types of tobacco leaf helped it gain a reputation for quality. Today, General is part of the Swedish Match family, a market-leading snus and nicotine pouch firm.

2. Siberia -80 Degrees

Siberia -80 Degrees is best known for being one of the stronger snus products available with an impressive strength of 34.4 mg per portion. This makes it more than four times stronger than General Mint White!

As the name suggests, it offers an icy blast akin to Siberian temperatures, alongside darker tobacco notes.

Swedish tobacco producer GN Tobacco manufactures the Siberia brand, giving it a mark of Swedish quality.

3. Oden's Cold Extreme

Putting the word “extreme” in a product name is a bold move, but Oden’s Cold Extreme doesn’t disappoint. With 17.6 mg of nicotine per portion and a cooling mint taste, it’s a high-strength snus with a robust flavor. However, it also includes spearmint, which offers a sweeter hint.

Oden’s is another brand part of the GN Tobacco family, meaning Swedish roots are at the heart of the product.

4. Göteborgs Rapé

Göteborgs Rapé White stands out for its multifaceted and complex flavor. Its ingredients include many of the usual suspects for snus, such as tobacco and citrus fruits. But there are also some more unusual additions, including lavender, juniper, and oak.

As a white portion snus, moisture content is low and there’s minimal dripping, so users can enjoy the flavor without inconvenience.

Along with General, Göteborgs Rapé is one of the longest-standing players in the snus market. It was first established in 1915 in the port city of Gothenburg, where sailors brought back exotic ingredients that influenced the brand’s unique snus flavor. It’s now part of Swedish Match.

5. Ettan Original

Ettan Original has a darker snus flavor. Boasting unseasoned tobacco, it has a somewhat bitter taste with smoky hints, which some compare to the flavor of dark chocolate.

Since the product has been going strong since it was first released in 1990 and remains popular today, it must be doing something right!

Despite the strong and distinctive taste, Ettan Original has only a moderate strength, containing 8.5 mg of nicotine per portion. However, the moist contents lead to a fast flavor release that can increase potency.

6. Jakobsson's Wintergreen

Wintergreen has a unique and complex taste profile. Not quite mint, it’s aromatic and potent yet sweet and refreshing. Jakobsson's Wintergreen combines this with a classic tobacco base, leading to a taste profile that is earthy yet cooling and fresh.

It contains 14 mg of nicotine per portion, making it a high-strength option, and the moderate moisture level means the nicotine is released quickly.

7. Lundgrens Skåne White

Berries dominate in Lundgrens Skåne White. Although there’s a tobacco base, the sweet berries help balance the flavor, creating a premium feel. Each pouch contents 17.6 mg of nicotine, providing an intense strength.

The snus comes as a white portion, but the bags used are perforated, which gives the snus a happy medium between the traditional faster release of loose portions and the convenience of portions.

8. Chainsaw Cold Mint

Now we return to icy mint flavors. Chainsaw Cold Mint contains a fusion of peppermint and spearmint, combining the potency peppermint provides and the lighter, sweeter flavor of spearmint. It’s the best of both worlds!

Each pouch contains 20 mg of nicotine, which adds to the potent effect.

Chainsaw is a newer snus brand established in 2006, although it’s now owned by Swedish Match.

9. Al Capone Mint

Al Capone stands out from other products on the list because it’s one of the few snus products on the market that comes in a mini portion.

But Al Capone Mint has more to offer than just its size. It has a minty flavor and dry contents, making it a great choice for anyone looking for a product they can consume conveniently with minimal drip.

With 8 mg of nicotine per portion, it provides a lower strength than many other options on this list.

10. G.3 WINK Super Slim Strong White

G.3. is the third generation of the General brand (hence the name), showing that the company is willing to adapt to modern consumers.

G.3 WINK Super Slim Strong White has a base flavor that’s a mix of peppermint and tobacco, but there are spicy hints, along with notes of herbs and vanilla. This provides a complex taste profile with plenty to explore. Meanwhile, there’s a nicotine strength of 9.9 per portion, providing a moderate strength.

Note that the product was previously known as Super Slim Blue Mint but has undergone a makeover.

The Best Nicotine Pouches in 2024 Ranked 1 to 5

Many nicotine pouches are available at Snusdirect, but some sell more than others, inferring a customer preference. The product's popularity can be due to many reasons, some of which include flavor profiles, nicotine release, pouch material, or the overall product quality. Below are some of the best nicotine pouches in 2024, ranked 1 to 5.

1. VELO Crispy Peppermint Slim

2. Skruf Superwhite no.54 Fresh Mint Xtra Strong

3. KLINT Mint 4mg

4. LOOP Smooth Mint Strong

5. White Fox All White Slim Portion

3 of the Best Nicotine Pouch Brands to Watch in 2024

There are many fantastic brands of nicotine pouches made by manufacturers across the world. Some are more well-known than others, with some brands stocked in many local shops while others are not. Below, we shed light on three brands you should add to your rotation.

1. VELO Nicotine Pouches
2. LOOP Nicotine Pouches
3. Skruf Super White

What’s the Top Nicotine Pouch Flavour of 2024?

As you can see from the nicotine pouches listed above, all the flavor profiles are variations of the mint-tasting experience. Mint nicotine pouches are the most popular flavor due to their fresh and cooling effect, making them suitable for any situation. Moreover, it’s the original nicotine pouch flavor, so has been around the longest, which has enabled a lot more time for manufacturers to play with different variations of the tasting experience. However, one specific mint profile has grown in popularity in 2024.

Menthol and peppermint-based flavor profiles are the most popular, with their bold notes and cooling sensation.

What Are the Best Nicotine Pouch Strengths for Different Users

Different nicotine pouches suit different users, that’s why there is such a variety within the market. Users look for different nicotine experiences, and nicopod strengths are responsible for this. Below are the different strengths and a description of what each supplies.

• Low (3-6 mg per pouch) is for those new to nicotine or those reducing their intake.
• Regular (6-8 mg per pouch) provides a steady nicotine release for all-day use.
• Strong (8-12 mg per pouch) ensures a potent nicotine sensation for the more experienced users.
• Extra Strong (12 mg per pouch) has an intense nicotine release.

Which Strength is the Most Popular?

Strong nicotine pouches are the most common strength of nicopod, as shown in the top 5 list above. A reason for its popularity may be due to its ability to provide an intense nicotine sensation. However, at Snusdirect, we encourage normal nicotine pouch usage whereby regular strengths are used when needed to nullify cravings, not potent pouches in search of a nicotine rush.

An Introduction to Nicotine Pouches

Nicotine pouches are a tobacco and smoke-free product used across the globe, especially in Scandinavia and the US. There are many types of nicopods available through different brands, flavors, strengths, and portion sizes, allowing those with differing preferences to enjoy this nicotine product.

In Australia, two nicotine pouch brands receive the majority of custom, VELO and ZYN, due to their exciting flavor profiles, premium nicotine sensations, and plush formats. Also, they are manufactured by experienced companies, enabling trust between the consumer and the product.

Are Nicotine Pouches Legal in Australia?

Nicotine pouch legality changes between countries. In some countries, they are legal but in others, they are banned, like in Belgium. In the countries where the product is legal, certain controls are in place that control the marketing and list specific facts the packaging must contain.

In Australia, nicotine pouches are legal, but a prescription needs to be present upon delivery when ordered online.

Legal Landscape in Australia: Nicotine Pouches vs Tobacco Products

In Australia, nicotine pouches are subject to the Therapeutic Goods Act 1989, which regulates the supply and advertisement of the product. As no nicotine pouches are included in the Australian Register of Therapeutic Goods(ARTG), advertising and selling these products within Australia is unlawful. However, for importation, under the Personal Importation Scheme, nicotine pouches can be ordered as long as a prescription from a health professional is present.

Similarly, tobacco products are subject to advertisement laws. Plain packaging is mandatory, with the required health information present, which is similar in other countries. There are also laws stating where tobacco products can and can’t be used. If we were to postulate, the same could apply to nicotine pouches in the future.

What to Know When Ordering Nicotine Pouches to Australia

With that said, what are the main takeaway points? The information is condensed into the bullet points below, providing everything needed when ordering nicotine pouches to Australia from Snusdirect.com.

• No nicotine pouch is a part of the ARTG, meaning their advertisement is unlawful. Moreover, they can’t be sold by an Australian retailer.
• However, nicotine pouches can be imported through the Personal Importation Scheme, but a prescription must be present.

If you have a nicotine pouch prescription from an Australian health professional, you can buy nicotine pouches online from Snusdirect.com.

Nicotine Pouches Australia: A Growing Interest

The popularity of nicotine pouches in Australia is skyrocketing, partly due to an increase in TikTok coverage, which has sparked an interest. However, the product itself is also to blame for this surge in popularity due to its unique and favorable characteristics, including:

• Convenience
• A range of brands, flavors, strengths, and pouch sizes

Variation and convenience are what attract an array of customers. No matter their preference, there’s a nicotine pouch for all consumers, and what makes this experience more appealing is its ease and simplicity.

How are Nicotine Pouches Convenient?

When buying a consumable, convenience, as well as quality and variety, is one of the key characteristics, and nicotine pouches have it in abundance. Different characteristics add to the nicotine pouches’ convenience factor, making what so many know as the nicotine pouch experience. These characteristics are explored below.

Easily Transportable

Nicotine pouches are used throughout the day, meaning keeping them close is essential, highlighting the importance of a compact and easily transportable container. Each brand has its own branding, design, and colorways, meaning you can differentiate between products.

Nicotine pouches come in a distinguishable and compact cylindrical can.

These containers that house your nicotine pouches easily fit into small bags, backpack compartments, and even trouser pockets, allowing you to take your nicopods with you wherever you go. Taking this an extra step further is On! nicotine pouches, which use a compact and space-efficient rectangular can for its products, providing an even smaller container.

Simple to Use

Another benefit of nicotine pouches is how they are used. There is no real technique required, making it a beginner-friendly product. All there is to do is follow the simple 3-step process below.

1. Pick a nicotine pouch from the container.
2. Place the portion towards the left or right-hand side of your mouth, between your upper lip and gum.
3. Leave for around 20-40 minutes or until the nicotine and flavor have subdued, and place the used pouch in a bin or your catch lid.

Using nicotine pouches is as easy as it sounds. Another positive is that once you have finished with one, a bin is not needed as you have a catch lid built into the can to store your used nicopods. Having the catch lid reduces the amount of littering, unlike cigarettes, where butts are thrown on the floor if a bin isn’t close.

Smoke-Free

The last convenience factor of nicotine pouches is that they are smoke-free. Being a smoke-free nicotine product poses many benefits, not just for you but for those around you when using nicotine pouches, too. There’s nothing worse than when you breathe in secondhand smoke from someone smoking cigarettes or vapes close by, especially when you do not smoke them. However, with nicotine pouches, this is different, allowing you to use nicotine pouches pretty much wherever you wish and to enjoy the nicotine pouch experience without the worry of impacting those around you.

Australia’s Favourite Nicotine Pouches

With some of the benefits of nicotine pouches listed above, you can see why so many in Australia have begun to use them. However, every brand has the same convenience factor, but two brands in particular have a larger reception in Australia than others - VELO and ZYN.

ZYN Nicotine Pouches

ZYN nicotine pouches, also known as ZYN pouches and ZYN’s, are popular in Australia for many reasons. For starters, a worldwide tobacco company, Swedish Match, produces ZYN, known for its product quality and premium feel. Moreover, it has many interesting flavors, nicotine strengths, and pouch sizes. Some of the more popular ZYN pouches include:

• ZYN Cool Mint Mini
• ZYN Slim Cool Mint Extra Strong

VELO Nicotine Pouches

VELO nicotine pouches are another favorite brand in Australia for reasons similar to those for ZYN. However, their manufacturers are different. For VELO, British American Tobacco produces them, a multinational tobacco company with decades of experience, promising product integrity, and a high-quality feel under the lip. In the VELO line, many unique flavors are available, as well as mini and slim pouch sizes and a range of nicotine strengths that suit users with varying nicotine tolerances.

The most popular VELO nicotine pouch is the VELO Crispy Peppermint Slim.

An Important Note When Ordering Nicotine Pouches to Australia

If ordering nicotine pouches in Australia, a prescription is needed upon delivery to receive your nicotine pouches. Bear this in mind when placing your order on Snusdirect to Australia.

Want to see how your perceptions about snus and nicotine pouches are? We’ll clear up some common misconceptions.

1. Snus and snuff are the same

Snuff and snus sound the same, and they’re both smokeless tobacco products. So, it’s unsurprising that many people get them mixed up or assume snus is a kind of “Swedish version” of snuff.

However, the two products differ significantly.

Snus consists of ground tobacco that undergoes a steam pasteurization process. You can buy it either in premade sealed portions or in loose form (allowing you to make your own pouches).

Meanwhile, snuff is a dry tobacco product that’s cured by fire, which users consume by sniffing.

2. Nicotine pouches and snus are the same

Okay, so snus and nicotine pouches are both different from snuff. But what about nicotine pouches and snus?

Arguably, they’re more similar to each other than they are to snuff. But they’re still very different products!

The major difference is that tobacco is an essential ingredient for snus. Meanwhile, nicotine pouches largely became popular because they’re free from tobacco. Instead, they contain nicotine sourced from nicotine salts (along with plant fibers and flavorings).

Also, while snus pouches can come as loose portions or in portion bags, nicotine pouches are always found in pouches — as their name suggests.

However, some brands produce both. For instance, you can buy both Siberia snus and Siberia nicotine pouches.

3. You have to spit when consuming them

Dipping tobacco (or “dip”) is a smokeless tobacco product that users consume by placing it in the mouth — just like snus and nicotine pouches.

However, dip causes a lot of salivation in the mouth, which users must spit out. Many people wrongly assume the same rule applies to snus and nicotine pouches.

Dip must be spat out because the tobacco undergoes a fermentation process, which makes the juices unsafe. While nicotine pouches and snus can also cause salivation (depending partly on whether the contents are moist), there’s no need to spit them out.

It’s generally safe to swallow snus drip since the tobacco undergoes a pasteurization process, which reduces carcinogens and other risk factors. Meanwhile, nicotine pouches are tobacco-free and contain only nicotine and other safe ingredients, so the drip they produce is also fine to consume.

4. Only nicotine pouches have flavors

Nicotine pouches are known for their bold flavor profiles, with leading brands like ZYN boasting colorful can designs and exciting flavors like mints, fruits, and spices.

Meanwhile, traditional snus is known for its earthy tobacco flavors, and designs tend to have dark colors. This leads many people to think that only nicotine pouches have varied, interesting flavors.

While it’s true that there’s more diversity in the nicotine pouch market, there’s still plenty of choice for snus. There are many mint options (like Skruf Fresh no. 2 Mint Medium) and fruity products (e.g. Jakobsson's Melon Slim).

5. They’re always big and bulky

If you’re a nicotine user and considering making the switch to nicotine pouches or snus, you may not be keen on the idea of having to place the portions in your mouth. It’s a different sensation to using a cigarette or e-cigarette, and many are worried that the portions will be too big and bulky.

But while nicotine pouches and snus portions are traditionally quite large, innovation has ensured that modern consumers have more choice.

Both snus and nicotine pouches are now available in “slim,” “super-slim,” and “mini” formats, which are smaller than their traditional counterparts. This ensures a more comfortable mouthfeel.

6. They contain the same amount of nicotine

Those who are new to nicotine pouches or snus sometimes think all products are a monolith and contain the same amount of nicotine — but this couldn’t be further from the truth.

You can find nicotine pouches and snus portions with vastly different nicotine strengths, ranging from 1 mg to over 20 mg per portion.

7. They’re too messy to consume in public

As mentioned earlier, nicotine pouches and snus produce salivation in the mouth. This results in “dripping,” which describes juices leaking due to excess salivation. Some users like this dripping due to the intensity it provides, but others worry it will cause messiness and stop them being able to use the products in public.

However, it’s possible to avoid dripping. Just make sure you place the pouch correctly and away from the upper lip, which is far enough away from the salivary glands to minimize this problem.

Also, smaller sizes and products with dry contents produce less dripping. For instance, ZYN Mini Dry Bellini comes in a mini format and has dry contents. As for snus, choosing white portions over brown portions minimizes dripping.

We’ll run through the number of pouches in some of our most popular snus products, along with factors that affect quantity and how to get the most snus for your money.

Average Number of Snus Pouches Per Can

Most of the time, a can of portion snus contains 20 to 24 snus pouches. Some brands contain up to 30, but this is more unusual.

Let’s turn to some of our most popular snus portion products to see how many pouches they contain.

• General Mint White: 24 pouches
• Oden's Cold Extreme 16g: 20 pouches
• Göteborgs Rapé White: 24 pouches
• Ettan Original: 24 pouches
• Jakobsson's Wintergreen: 20 pouches
• Siberia -80 Degrees: 20 pouches
• XR General Strong Slim: 21 pouches

In most cases, a can of snus pouches lasts for three to four days, since the average snus user gets through six pouches per day.

Factors that Affect the Number of Snus Pouches

As you can see, there’s a fair amount of variation in the number of snus pouches per box. But this isn’t totally random — the format and brand of snus can both impact the number of pouches.

Format

There are a few different sizes of snus pouches:

• Traditional: The largest, fullest option (which was traditionally used)
• Slim: Longer and thinner than traditional pouches
• Super slim: Even slimmer than the typical slim format
• Mini: Both slimmer and shorter than traditional pouches

This can impact the number of pouches.

Cans of mini snus may include fewer pouches. For instance, General Classic White contains 24 pouches in a can, while, General Classic Mini White contains 20 pouches. The same is true of Göteborgs Rapé — the traditional version has 24 pouches, while the mini version includes 20 pouches.

Meanwhile, slim format portions sometimes have more snus pouches. This is the case for the G.3 range — G.3 Extra Strong Slim has 24 portions per can, while G.3 Super Slim Strong has 30 portions per can.

Brand

It would be convenient if there was a universal rule of thumb to determine how many snus portions a can contains based on flavor, size, or format. But in most cases, it’s the brand that makes the difference — and their choices may seem arbitrary or contradict the information given above.

For instance, Siberia -80 Degrees Slim White Dry is a slim format version of the Siberia -80 Degrees, but both have 20 pouches. Similarly, all products in the Odens Cold Extreme White Dry range have 20 pouches — regardless of whether they’re slim, mini, or traditional format.

Choosing the Most Cost-Effective Snus

Once you know how many snus pouches a box has, one of the next questions on your mind is probably how to get the most bang for your buck.

To answer this, you need to understand how weight comes into the equation.

Snus Cans and Weight

Our product listings show two metrics: The weight and the net weight. Net weight is the weight minus its packaging (aka the can), so this is the most relevant number.

Most snus cans have a net weight between 16 g and 24 g, although boxes of mini portions may weigh as little as 6 g.

You can use this to determine how much each snus pouch weighs (and therefore costs). For example, the General Mint White has a net weight of 24 g and contains 24 portions, meaning each portion weighs 1g.

Just because a can is heavier, it doesn’t necessarily mean it will have more portions. Siberia -80 Degrees, weighs 16 g and contains 20 pouches, meaning pouches weigh a lower 0.8 g each.

If two cans have the same weight and number of pouches, choosing the cheapest option is a good rule for cost-effectiveness — as long as you choose the right format for your nicotine tolerance level and preferences. For instance, there’s no point in opting for traditional portions if you dispose of them before finishing because they’re too big for you.

Cost-Effectiveness of Snus Brands

Below is an example of how the costs per gram can compare for popular brands’ white portion snus, ordered from most to least cost-effective:

• General: $0.19 per gram
• Ettan: $0.21 per gram
• Göteborgs Rapé: $0.21 per gram
• Jakobsson's: $0.21 per gram
• Oden's: $0.23 per gram
• Siberia: $0.31 per gram

These numbers are calculated by dividing the cost of a snus can by the net weight, as they stand at the time of writing (13/02/2024). For instance, if General costs $4.49 for a can that contains 24 g, the cost per gram would be $0.19.

Also, extra-strong or slim format snus is often more expensive, while original portions may tend to be cheaper than white portions.

Choose the Right Snus for You

Generally, a box of snus pouches contains between 20 and 24 pouches. The number of pouches may vary depending on the size or format, but the most important factor is brand, with different companies taking different approaches. However, if you want to get the most snus possible for the lowest cost, it’s best to pay attention to the net weight and the price rather than the number of pouches.

Some examples of popular winter flavors

Mint is the most popular flavor in general, but they tend to have cooling properties, which might not be what you want in winter. Therefore, we have looked at nicotine pouches that will make you think the opposite, which may be a bit different to your usual rotation. Some examples of winter pouches you may want to try include:

VELO Cinnamon Flame - The spicy nature of cinnamon combines with black pepper to provide a fiery effect

LOOP Red Chili Melon Strong - Chili has always been associated with providing heat, and this product will remind you of that feeling

Ace X Guarana Chili Boost - The habanero chili pepper gives an extra-hot level of spiciness

Helwit Mocha - The effect of chocolate and caramel mixed with coffee is reminiscent of a cup of your favorite hot drink

On! Coffee - This flavor serves as a reminder of a frappuccino, which is a drink often associated with warming people up on cold days

Which flavors are the most popular in winter?

Just as menthol tends to be the flavor in mint that cools the pouch down, other ingredients act as a comfort blanket during the winter months.

Flavors such as red chili and spicy jalapeno are often associated with warmer feelings.

The VELO Fresh Jalapeno is a great example of a different nicotine pouch that people may enjoy in winter, but there could be other flavors that you want to experiment with in the colder months.

Coffee is another product that people associate with heating properties, and there are plenty of coffee and caffeine pouches on the market. As with typical coffee products, there are several different flavor profiles, but they tend to go one of two ways:

• Bold and rich coffee flavors
• Creamy and sweet coffee tastes

For example, the ZYN Espressino Mini Dry contains nougat, chocolate and vanilla flavors, making it the sweeter variety, whereas the bolder, more traditionally strong coffee tastes include the On! Coffee brand.

How does nicotine strength relate to pouches that have a warming effect?

Changing flavor profiles does not mean changing nicotine strength, and we certainly wouldn’t advocate using stronger sachets at SnusDirect to create a different sensation.

The simple answer is that no, nicotine strength is not related to this type of effect, as it is the ingredients that carry out the sensation, not the nicotine.

While some flavors such as the LOOP Red Chili Melon Extra Strong do indeed have a high nicotine content, the same sensations should occur in the strong version of the product, which contains less nicotine.

Conversely, there is a variation of the On! Coffee line that has just three mg/pouch in nicotine content, and yet the taste of coffee still rests significantly on the palate.

How should I use and store nicotine pouches in winter?

Cold and wet conditions can affect the quality of nicotine pouches, so it is important to consider how they are stored during the colder months. Here is some guidance for what you may want to do:

• Storing pouches - Keep pouches in a cool, dry place, but somewhere that will not freeze them
• Keeping pouches dry - Any rain will negatively impact the effect the sachets have
• Fluffing pouches - Cold conditions can make pouches firmer during colder conditions, so fluffing the contents ensures that they are spread evenly within the sachet, improving the user experience.

Through these steps and with the products that have been mentioned, people should be able to enjoy nicotine pouches that are ideal during the colder winter months.

What is nicotine pouch technology?

Nicotine pouch technology refers to the design, materials, ingredients, or anything that affects the nicotine pouch experience. With such a wide range of characteristics affecting the experience, the possibility for innovation is almost endless. The types of changes and upgrades that occur can affect:

• Ingredients
• Materials
• Shape and Size
• Packaging
• Flavor sensations
• Nicotine and flavor releases

The list goes on. However, those mentioned above will be covered, and examples will be given of each, providing a more detailed review and insight into which brand has innovated what. It may even sway the nicotine pouch you choose next.

What is the need for nicotine pouch innovation?

Like everything that is made, there is always the need for better. It’s how the world works and is why nicotine pouches are continually developed. Each brand tries to outdo the other, grabbing the consumers' attention by doing so and highlighting the importance of product research and development. However, there are other reasons for innovation, including:

• Adhering to the changing regulatory landscape
• Meeting changing consumer preferences
• Enhancing the consumer’s experience
• Improve nicotine pouch safety and its effect

A brand can become stagnant if nothing new is created or released. With the increase in regulation and a spotlight on product safety, nicotine pouches are under constant scrutiny, highlighting a few reasons for their constant development.

The new nicotine pouch technology 2024

There have been many developments over the past 2 to 3 years in what different nicotine pouch brands provide regarding technology. Some of these are discussed below, including the ingredients, materials, pouch sizes, packaging, flavors, and nicotine release.

Synthetic nicotine

A benefit of nicotine pouches is that they are tobacco-free. Nicotine can be sourced in 2 different ways, as detailed in the synthetic nicotine article on the Snusdirect blog. One is deriving it from the tobacco leaf, and the other is creating it by performing specific chemical reactions on a nicotinic acid. There is an argument that synthetic nicotine is purer, but both are rigorously controlled to meet the standards of certain government bodies worldwide.

Synthetic nicotine has only seen the spotlight since the regulatory approval in 2022, but it has been around for much longer than that. Believe it or not, synthetic nicotine was created in 1904. Even with this early breakthrough, big brands like On! and ZYN don’t use synthetic nicotine - very few do.

However, we may see an increase in its use in nicotine pouches with time as the process becomes cheaper and regulations change.

Coconut plant fibers

Cellulose and Maltitol are common nicotine pouch fillers used for almost every brand. These ingredients are highly processed, and more natural alternatives are being used. COCO nicotine pouches believe natural is better and use coconut fibers to bulk their tobacco-free pouches. Yes, this does give a slightly darker tinge to the product, but it doesn’t take away from the experience. The same brand uses natural flavorings and organic palm oil to add to their more “natural” edge.

The maxi pouch size

When it comes to nicotine pouches, many pouch sizes are available, and the more popular are mini, slim, and large. One brand has a much larger range of sachet shapes than usual, providing more options to the user. That brand is Siberia All White nicotine pouches, and its different formats include super slim, ultra slim, long, maxi, as well as mini, slim, and original/large.

Each maxi product weighs 1.5 grams, roughly double a slim pouch!

Whether more brands adopt this format is another question, but this is a demonstration of how different brands can set themselves apart from others.

The PlantCan

Another aspect of the nicotine pouch experience is what is used to transport them. LOOP has created a more eco-friendly can called the PlantCan. What makes it different?

The PlantCan is made of bioplastic engineered from pine oil left over from the foresting industry. In turn, Another Snus Factory, LOOP’s manufacturer, makes use of other businesses' waste. Moreover, each is fully recyclable, reducing the environmental impact of nicotine pouch use.

Warming flavor sensations

Tasting experiences are one of the biggest facets of the nicotine pouch experience, other than format and nicotine strength. Recently, over the past year or two, a new type of flavor has become more prevalent - one with a warming sensation. Traditionally, those with a cooling minty sensation were a part of all users' rotations, but now some brands like VELO nicotine pouches are creating more with the opposite.

VELO Cinnamon Flame and VELO Lime Flame are the more popular products with a fiery finish.

This new advancement is allowing users to enjoy a new experience, bringing a breath of fresh air to their nicotine pouch use.

Pearls technology

VOLT nicotine pouches have developed a technology that affects the nicotine and flavor release, providing an even release and a longer-lasting experience. Pearls technology affects the contents within the sachet and the form they take.

Usually, the fillers are fibrous, but Pearls technology shapes them into small balls where the flavor and nicotine bind. In doing so, a steady release of nicotine and flavor is ensured, enabling the experience to last up to 1 hour.

What will the next nicotine pouch technology advancement be?

With nicotine pouches being so diverse, it is hard to guess what the next advancement in nicotine pouch technology would be. However, we can postulate what they may be and what may come next based on the market and what consumers look for in a nicotine pouch. Some ideas include:

1. More synthetic nicotine pouch brands are released, and those that use tobacco-derived nicotine have to switch due to changes in regulation.
2. A more effective and natural filler material is discovered, providing a smoother and steadier nicotine and flavor release, similar to the experience provided by its tobacco-containing sibling snus.
3. Fewer high-strength nicotine contents may be present due to restrictions, opening the door to the addition of other stimulatory substances to provide a similar sensation.
4. Every can of nicotine pouches may have to be made from eco-friendly materials, like LOOP’s PlantCan.

The ideas above are recreational and shouldn’t be taken for fact. However, each provides a base for your imagination to wonder where nicotine pouch technology may be in the next 5 years.

Distinctive Colors and a Stronger Brand Recognition

Distinctive colors will be used on VELO’s Weirdly Original range, rather than the traditional white color. The V as part of the word ‘VELO’ in the logo is designed to make the brand instantly recognizable, while the designs highlight the different strengths and flavors in each can. A stronger color equals a stronger nicotine content or flavor intensity. The aim is to make VELO nicotine pouches clearer for people to understand as soon as they look at the packaging.

Universal Design across the Globe

Before January 2024, VELO pouches were packaged differently in each country, but with the popularity of these pouches increasing globally, BAT wanted a consistent, uniform design. The aim of this change is so that people can buy VELO anywhere in the world safe in the knowledge that they are getting the real thing.

Some users were concerned that the product they were buying was not authentic VELO because of the different packaging.

Now, with it looking the same whether you live in the USA, UK, Sweden, Denmark, Germany or anywhere else, those doubts should no longer surface.

Name Changes - Full list

VELO has taken the opportunity to rename some of its popular flavors so that it better reflects the ingredients, giving a clearer understanding of what people are buying.

Here is a list of what the new VELO pouches are called:

What are the new flavors and products?

As well as changing the packaging, new flavors have been introduced to cater for a variety of audiences, including these fruit-based pouches:

• Icy Cherry - Cherries and berries combine in this relatively strong VELO flavor
• Tangled Berry - Sweet berries are mixed with creamy blueberries and raspberries
• Mango Flame - This creamy and sweet pouch is designed for those with exotic tastes
• Zest Flame - There is a spicy and citrus effect to this sour, lime taste
• Orange Spark - A fresh and sweet orange flavor that has a strong nicotine content

The new Sensations line-up

VELO has introduced a line-up called ‘Sensations’, which give a heating or cooling effect, and they are designed with a new, darker packaging to reflect this.

The new products include:

• Cooling - The VELO Cool Storm contains menthol which gives your lip a freezing sensation.
• Heating - The VELO Cinnamon Flame combines spicy cinnamon and fiery black pepper to give your lip a warming sensation.
• Tingling - Incorporated into the new Orange Spark nicopod, this sensation provides an exciting element to the experience.

When does this change come into action?

From EPOK to LYFT to Velo, the brand has undergone many changes throughout its history. The latest alteration began in January 2024, where peel-off stickers will feature on the most popular VELO nicotine pouches. When you buy it, you will see the old design, before the new design is unveiled underneath the peel-off sticker.

The changes will initially take place on the six bestsellers before other products follow suit later in 2024, and the overall rollout should be completed by around July.

The name changes on existing products come into effect immediately.