May 2026

Just a few years ago, the average Kiwi had no idea what nicotine pouches were, never mind having a favorite brand. Fast forward to today, and not only are nicotine pouches entering the mainstream, but two particular names are on everyone’s lips — VELO and ZYN. So, what is it about these brands that has captured so much attention?

Ever used a snus or nicotine pouch to wind down in the evening, then drifted off to sleep shortly after and had weird dreams? This is actually a well-documented experience, with many nicotine and tobacco users reporting heightened, vivid dreams.