April 2025

The origins of snus and nicotine pouches like ZYN lie in Sweden, more than 16,000 kilometers away from New Zealand. That hasn’t prevented Kiwis from developing a taste for these traditional Scandinavian products, but stores in the country cannot sell them. Instead, the only way to obtain snus and nicotine pouches in New Zealand is to import them for personal use.

The good news is that Snusdirect is very much open for business in New Zealand, and we stock various products that can be legally imported.

In this guide, we’ll run through current New Zealand legislation regarding nicotine products and how to buy some of the leading brands on the market.