October 2022

GN Tobacco, the company behind Oden’s Snus and Siberia, joined the growing all white nicotine pouch category in 2019 with the release of their White Fox line. At the time, there were many, many new nicotine pouches launching. I didn’t know which would become popular, because every company was finding their way into this new and growing category. However, White Fox is one that rose from the crowd and became a fan favorite. While others have names, such as Double Mint and Full Charge, this one, White Fox All White Slim Portion doesn’t really seem to have one. I always just call it “the blue one”.

The Skruf Super White line launched back in 2018 from Skruf Snus in Sweden. In terms of quality, Skruf is one that produces a high quality product much like you would get with Swedish Match. There are a lot of nicotine pouch products on the market these days, but Skruf’s Super White line is one of the higher quality ones you can buy. I put them on par with Lyft/Velo, for example. The line comes with a variety of flavors, I'm partial to their Cassice, but Skruf Super White Slim Fresh Extra Strong #4 is quite popular amongst mint lovers.

For many, General Snus was their first introduction to Swedish Snus. General Wintergreen White Portion is one that’s widely available in the US, and one that many use as their all day, every day snus. Wintergreen is a pretty American flavor, however I have encountered a few over the years internationally who are familiar with it. It makes sense that Swedish Match introduced this product, because it blends the traditional, classic, American taste of wintergreen with the high quality, premium nature of Swedish Match snus.