LYFT Just Bloom - Expert Review

Within the past year, it was announced that BAT would be rebranding the Lyft nicotine pouches line to Velo. But recently, in a surprising twist, a handful of new Lyft products recently released in Sweden: Barista Twist, Just Bloom, and Cool Air. These seem to be designed as a more premium line of nicotine pouches, and the top of the can denotes their origin: “Nicotine Pouches Crafted in Sweden”. In this review we’ll be talking about Just Bloom, a floral flavored product.

Product Specifics:

Can Weight: 16.8 grams
Portion Format: Slim Nicotine Pouches
Portion Count: 24 portions
Portion Weight: 0.7 grams each
Nicotine Strength (Regular): 8.57mg/g (0.857%), which is 6mg/pouch
Nicotine Strength (Strong): 14.28mg/g (1.428%), which is 10mg/pouch

I’ll be covering both of them in this review, as they’re basically the same thing, but with different nicotine strengths. First, I know the description says “apple cider”, but to me, I don’t get that. There’s nothing wrong with that, but it’s not what I notice with this one. For me, this is a very floral product. When I open the can, it smells a lot like rose. It seems to have a perfumey, floral sweetness to it.

The pouches are slim, semi-moist, and soft. They have a great fit in the lip and comfortable mouthfeel! In the flavor profile, again, to me it’s rather floral. It’s much like rose oil, and delivers a subtle, smooth, floral sweetness.

In regards to the strength, the regular one is just that, regular. It’s more for people with lower nicotine cravings. There is also a strong one, which provides a little more nicotine than the regular strength version. The flavor longevity on this one seems to stretch to about 45 minutes, on average.

Wrap-Up & Recommendation:

The name of this product, “Just Bloom”, is dead on. It indicates clearly what you’ll experience from the can - a sweet, blooming floral taste. It’s much like putting spring time in your pocket. If you like flowers, especially roses, you’ll enjoy this one. It provides a beautiful spring-time experience. The two strengths make it more approachable as it offers a regular strength variant for those with lower cravings, and a strong variant for those with higher cravings. If you like the floral presence in nicotine pouches or snus, you’ll find sastifaction with Lyft Just Bloom.

Snubie’s Opinion:

I’ve had this flavor before in one of the Lyft Lab Series releases. It seems to be much like when I had it before. It’s not bad. I enjoy flowers, I mean, I could show you my flowerbed. I grow a lot of roses. With this product, I get a lot of that experience, of working in my flower beds. While not something I could use full time, I did find this one to deliver a unique experience that isn’t often encountered in others: the floral taste of spring.