LAB Fresh

LAB Fresh

When Lab Sereies snus was first invented it was a close collaboration between researchers, desginers and ofcourse snus users. The goal was to produce a new kind of snus with a content and design that have never been seen before. All snus in that serie all had their internal lab names. Like 01, 02 etc.

The autumn of 2013 Swedish Match released a new kind of lab snus - The Lab Fresh. From start the snus was released in three different flavors, lemon, cool mint and mint. The portion package for this kind of snus was new, at least from a Swedish Match perspectiveas these portion sachets where slim instead of large. This gives softer comfort under the lip as well as beeing more discrete compared to traditional large portion snus.