Lundgrens Kvällsbris offers a dark mint flavor that has a traditional taste and is aimed towards the premium market thanks to its complex taste profile. At 8mg/pouch, or 10mg/g, the nicotine content is more regular, so it may suit users who want to take a step down from the strongest levels of nicotine.
Lundgrens says that the moisture levels of the pouch have been adjusted to give a slower release of flavor and nicotine to create an experience reminiscent of the snus equivalent. The product comes in a normal format, which increases the surface area for nicotine and flavor transfer. It goes against the grain for most nicotine pouches, which are usually slim.
Manufacturers British American Tobacco launched Lundgrens nicotine pouches in 2022 after seeing success in the modern oral market with its VELO pouches. Lundgrens enjoyed a lot of success with its traditional snus products, which helped prompt BAT to make tobacco free nicotine pouches for a different market, but sticking with themes of complex, traditional flavors in larger formats.
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