One Purple - Expert Review

The ONE series is a value priced, premium snus line from Swedish Match. It has traditional flavors inspired by General and Göteborgs Rapé, but also more unique flavors, such as this one. Recently, Swedish Match launched two new flavors, which I have been associating as colors: Orange and Purple. Orange is one with an intriguing berry/citrusy taste, and Purple is a violet/licorice flavor. In this review, we’re checking out the Purple one, or, Lila.

Product Specifics:

Can Weight: 20 grams
Portion Format: White Large Portion
Portion Count: 20 portions

Portion Weight: 1 gram each

Nicotine (Total mg/g): 13mg/g
Nicotine %: 1.3%
Nicotine (mg/Portion): 13mg/portion

Wrap-Up & Recommendation:

Blending violet and licorice is becoming more popular in snus these days, and this one really hits the mark. If you’re a fan of products like Skruf Norrsken, you’ll find yourself enjoying this one. This is one that people who enjoy licorice, or people who enjoy floral flavors, are really going to enjoy. It’s a little better than Skruf Norrsken, so don’t miss out on this one!

Snubie’s Opinion:

I really enjoyed this one. I like anything licorice, so I knew going into it I was going to enjoy this one. I really dig how present the violet flavor is with this one. It also has a great taste of licorice, but the way the two mix together is just top notch. I usually enjoy a more straight licorice taste, but this is something I wouldn’t mind a can of here and there. Not a full time use product for me, but I’ll probably order more of it down the road!