General One White has unfortunately been discontinued.
The One series is in many ways very similar to the Classic portions, such as General Classic White but minor tweaks has been made to improve the quality of your snus experience – both in terms of flavour and comfort. Already as you open a can of General One White you will notice slight differences. It is more fragrant than the Classic White and you just can't wait to dig into it. The flavour is more pronounced with its refreshing note of bergamot, delicious hint of spicy pepper and dark yet natural tasting tobacco character all in perfect union.
The portion bags feel plump and comfortable under the lip, and contain incredibly soft tobacco that releases flavour instantaneously. The delicious flavour and soft tobacco contents are fitted into equally soft and comfortable pouch bags.
The MMA fighter and snus connoisseur Alexander Gustafsson was asked by Swedish Match what he thought were important qualities in a good snus, and all of these qualities can be found in the One series which was manufactured in close collaboration Mr Gustafsson.